Translating stories into olfactory experiences.
At UNPARFUMILIAR, fragrance creation begins with a different question: if this story had a scent, what would it smell like?
Ingredients become instruments of storytelling rather than merely components of a perfume pyramid. Marine accords can evoke disappearance. Fig can symbolize political ambition. Florals can express overwhelming luxury. Tobacco can suggest the secrecy of Havana's historic cigar craftsmanship.
Our approach seeks a balance between artistic originality, olfactory character, and wearability. We do not claim to recreate the exact smells of the past. We interpret history through contemporary perfumery.
Where to find it
The houses are not sold everywhere. They live in one place only: Aroma Avenue, the niche boutique I co-founded in the UAE.